On 15th July, Eric Nam followed with another MV release, for his previously released track ‘Tender Love’.

The MV is strictly a CM for cosmetics brand MAC, with the track trying to advertise for a lip-balm. The MV is a sweet and adorable way of advertising whilst also popularising the track which is itself a great listen.

The MV is shot from the first person as if you’re the person in the MV itself, and making us feel like we’re the ones dealing with Eric Nam himself. The story begins with someone dropping their lip-balm which Eric Nam picks up and gives back after which a love story ensues.

The entire MV is a more effective way to advertise than a more traditional CM. In itself, it can easily be an MV but due to how short the MV is, very little has been added to expand on the MV. However, given that in 1:30mins, a whole story is basically narrated makes it a fulfilling watch! All I can say is that Eric’s recent releases are really shining out!

Review by Tariq

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