Laboum released a music video titled “Hwi Hwi” on the 16th of April and it is the perfect tune to listen to if you want to get into an early summer feeling.
The music video is essentially a dance music video however we get different peeks at the various fashion concepts of Laboum such as a cheerleader concept, a fortune teller, a candy concept, and even a slight reference to Sailor Moon(the moon backdrop and the pink sailor-esue outfit). I can’t quite put my finger on it but, I think because of the variety of contrasting costume concepts I am reminded of Twice’s ‘TT’ music video. It is just because none of the fashion concepts in the music video seem to relate to each other, like how you can find varying Halloween costumes in ‘TT'(although ‘TT’ IS Halloween themed).
The vibrant colours in the music video are refreshing on the eye! I particularly like the use of the red sets and the brightly coloured outfits the LaBoum girls are wearing.
The dancing in the music video was better than my expectations; the girls are in sync with each other and the dancing has a charming element to it – LaBoum totally give off that ‘girl next door’ feeling.
I really enjoyed watching this music video and it put me in a great mood for the beginning of summer! The track itself is also quite good and I think I will listen to it again in the future! 4 out of 5 rating!
Review written by Isabelle